Are You Failing Fast or Learning Early?

In the agile community, we have a saying, “Fail fast.” It means we are supposed to feel safe to fail, and that we want to fail fast so we can use that learning to iterate on the requirements. We have opportunities to improve.

I like the idea that it’s safe to fail. No one berates us or fires us or some other bad consequence for failing. That part’s great.

And yet, I find “fail fast” to be a problem. I don’t want to fail at all! I often discover I am not “failing,” but that I have not yet discovered a reasonable solution. I prefer a different way to say this.

Back when I was a software developer, I worked on machine vision systems. I was supposed to develop the software that looks at the glue around the windshield before the robot stuck it in a car.

Have you ever looked at black glue on the black border of a windshield with 8 bits of grayscale? It was a challenge. (Our digital cameras then were nothing like they are now.) I experimented for several days, on both the camera placement and the algorithm to see what could work. I had pages of what didn’t work in my engineering notebook. I also had three possible solutions.

I tested those solutions and chose one. It worked on the factory floor, not just in the prototype lab. I learned what I needed to do in several days and produced a working prototype in a week. It took me several weeks to deliver a working product. The prototype was not good enough for production.

I learned early. I didn’t fail fast. I discovered many opportunities to improve my approach. I was able to eliminate several fast. I had to iterate to find one that worked in production.

For me, “learn early” as opposed to “fail fast” are different things.

“Learn early” means this to me:

  • We spend less time and money on learning. Too often, managers see failure as expensive. I want to make it easy (and cheap if possible) to learn.
  • We offer ourselves more opportunities to ask questions (you might need more questions):
    • Are we doing the right thing?
    • Are we still learning?
    • Are we trying experiments to learn faster?
  • I feel as if I am growing, trying new things. I can apply the growth mindset with each new experiment.

I don’t have the same feeling from “fail fast” as I do with “learn early.” For me, “fail fast” means:

  • I don’t succeed. I have failed at something.
  • I might or might not learn from my failures.
  • At least I didn’t spend more time failing than I should have. Maybe.

“Failing” is a loaded word. It’s loaded, not just for me but for other people in organizations. Especially managers.

When I was a manager, I experimented with many things. I told my staff I was experimenting. When I had one-on-ones with more senior people, I said, “We’ve been doing this a while. Do you want to run the one-on-one as an experiment?” Some of them said yes, and others said no. It was safe for either answer.

One guy said, “I’d like to run them for a couple of weeks, and then see what questions we both have.” He was smarter than I was. I had not counted on the questions still there after a couple of weeks. We tried it his way. Sure enough, we had not discussed some challenges we needed to. We both learned, and in just the space of a couple of weeks.

I have not found that “learning” is as loaded as “failing” is. That’s why I like “learn early” to “fail fast.”

I’m not the word police. I’m not going to tell you to change what you say. I will suggest that the words you use might be able to benefit you more in some contexts. You get to decide if your context likes “fail fast” or “learn early.”

That is the question of the week: Are you failing fast or learning early?

9 thoughts on “Are You Failing Fast or Learning Early?

  1. Yves Hanoulle

    I love the phrase learning early at the same time, for me, failing is not a loaded word.
    probably by having failed big time, by the age of 19, I realized that the world did not stop… and now failing is a word similar as learning for me..

    oh your spam catcher tells me that Yves Hanoulle (@yveshanoulle) as name is spam. I disagree

    1. johanna Post author

      Yves, you might be unique in terms of how you feel about the word “fail.”

      I disagree with my spam catcher, too! I will investigate. Thanks for telling me.

    1. johanna Post author

      I whitelisted you yesterday. You should not have any more trouble with this particular issue. If you do, let me know. Thanks.

  2. Stephen Grey

    I like the learning language more than the failing language and I can see the danger you note of making people feel they need to rush it if you say “learn early”. I like to view it as “learn all the time”, from what goes well and from what does not. This is the intention of the Probe-Sense-Respond characterisation of operating in a complex situation, as described in the Cynefin framework.

    If anyone has yet to encounter the Cynefin framework, look it up on YouTube and see Greg Brougham’s useful guide at

  3. Astrid Claessen

    Failing fast is also the “catch phrase” used at one of my clients…. but somehow a lot of failing does not get translated to learning.

    So since a few months I’m focusing on asking “what will you learn from this?”. Especially in the project portfolio there are features that never seem to end so we are working towards more concrete deliverables that provide learning (about the solution space, mitigating risk, viability of the deadline etc).

    Thanks for letting me know I’m not the only one concerned with the phrase.

    1. johanna Post author

      Astrid, I love that question: “What will you learn from this?” (In my project portfolio book, I have some questions, but not this particular one.)

  4. Pingback: What’s Your Context? – Create An Adaptable Life

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